Brand Loyalty Creates Marketing Envy

Apple’s marketing approach has been the envy and emulation of marketing folks the world over.  As a student at San Jose State in advertising, I would strive to create campaigns with the simplicity and elegance of the “striped apple”.   In working with PortalPlayer, I witnessed first-hand the marketing machine and benefited from their uncanny ability to create and market products that change the way people experience and enjoy life. 

With the holiday shopping season here, you cannot set foot into a store that doesn’t sell some sort of iPod accessory.  Many of the world’s biggest brands are piggy-backing their brand to the iPod brand, like Louis Vuitton. 

So, today, when I ran into this iPod lover License plate, I felt that old familiar feeling of striving to market like Apple.  When your customer uses your brand as an identifier of themselves, you’ve hit the branding jackpot.