Simplicity Rules

When it comes to marketing, simplicity rules.  However, unless you are lucky, getting to simple can be a long and somewhat painful process.  Ask yourself these three questions to get the ball rolling:

 

 

1.       In ten words or less, what does your customer desire or dream of achieving?

 

2.       How do you support that dream?

 

3.       What is the one thing that makes you invaluable to your customers?

 

 

Write your answers, then, drill down to five words or less. Simple, hardly.  Worth the effort, you bet. 

 

National, a leading rental car company, has one of my favorite taglines out there today.  Green Means Go.  I don’t know about you, but when I am travelling, picking up a rental car is just a speed bump to the fun, business, or whatever the case may be.  So the idea of a company that gets that resonates.  It’s so obvious, it must have taken some serious marketing genius to come up with it.  Way to go National.