Simple. Fun. Fabulous.

One of the biggest challenges with today's technology marketing is simplicity. It's easy to get wrapped up in speeds, feeds and tech talk.

The reason I am in tech is the mere fact that I enjoy technology. Frequently, my clients "wow" me with some cool new electronics innovation that truly solves business problems or offers instant entertainment gratification.

My favorite tech product today is the FlipVideo (http://www.theflip.com/). From their simple yet impactful website to their irresistably to-the-point packaging (only 10 words on the front), the company has taken something that's been gathering dust in my closet and put it in the palm of my hand. While I already had a video camera with all the bells and whistles, FlipVideo has solved the problems of endless battery charges, cable management and software search.

I applaud their marketing team for taking consumer tech simplicity to a new level.

Now only if they could figure out a better way to wrap it other than the blister pack. It took me longer to open the box than it did to capture a video and send it in an e-Card.

Oh well, this gives us marketers something to strive for.